3 Reasons Your Business Needs Video – Podcast Ep. 008 with Cristin Goss

3 Reasons Your Business Needs Video – Podcast Ep. 008 with Cristin Goss

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Yup, your business needs video.

I mentioned in my last post that video is hot right now. I am not a video connoisseur, but Cristin Goss is the video queen.

I recently connected with Cristin in a Facebook group and I joined her Facebook group, Video Village with gossBoss, in order to learn more about using video and overcoming my fears. I have learned so much about ways to use video for my business from Cristin and I am so glad she was able to join me on the ceoMom Talk Podcast to dive more into why video works so well for businesses.

Cristin is founder of gossBoss Marketing & Brand Strategy, focusing on video marketing. She helps other mompreneurs boost their biz using video, teaching them how to find the confidence to get on camera and create professional looking business videos. She has 11+ years of video production experience and uses this knowledge in her trainings.

She is married and has 2 sons, Everett and his four-legged brother Trigger. She spends her free time at Stroller Strides with her son and watching movies with her hubby.


Here are 3 reasons why your business needs to start using video!


Show Notes:

  • Welcome Cristin Goss of gossBoss!
  • Cristin shares her why
  • Cristin dives into why video is hot for business: it’s about building a connection and being relatable
  • It’s not just about video ads anymore
  • Content is king.
  • She also shares why she was so inspired to do video


Connect with Cristin

Facebook | Instagram | YouTube

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By | 2016-12-01T17:01:13+00:00 November 13th, 2016|Be A Boss|36 Comments

About the Author:

Kristie is a mom of three kiddos, blogger, social media expert, and lover of all things pink and sparkly. She has a passion for helping moms become ceoMoms and following their dreams.


  1. Kecia | OnlineIncomeMom November 14, 2016 at 6:18 pm - Reply

    Video is one of my top goals to tackle for 2017. I know that’s a BIG way to be more relatable and connect with your audience. I eventually want to do some Facebook live videos for my audience. I think I’ll start with recordings I upload to YouTube first….just so I can edit them while I’m getting more comfortable in front of the camera!

  2. Angela Tolsma November 14, 2016 at 6:19 pm - Reply

    Oh I will totally listen to this on my next run! I do think businesses should utilize video but that it needs to be done in a good way otherwise viewers will be bored and click off which can ruin opportunities.

  3. Rebecca Bryant November 14, 2016 at 7:07 pm - Reply

    I am terrible a videos so not sure it would help me to have them. That said I am excited to hear what is talked about to see if I can improve adn change that.

  4. Stephanie Cragg November 14, 2016 at 9:41 pm - Reply

    I think this is something I need to work much more diligently on. Video is so much more effective at grabbing (and holding) people’s attention – I just don’t do it near enough, yet! New goal -> increase my video content. Thank you!

  5. Karlie November 14, 2016 at 9:50 pm - Reply

    This is a great help! Adding videos to my blog is something that is equal parts terrifying and anxiety riddled. I’m not even sure where to start, but I think listening to this will help! Thanks

  6. Robin Rue November 15, 2016 at 8:24 am - Reply

    Video is definitely one of those media outlets that I have always been afraid of. I am not gifted when it comes to that. I can put a snippet or something on Instagram but when it comes to making full video I am at a loss. I need to look more into it in the upcoming year.

  7. charlotte November 15, 2016 at 8:41 am - Reply

    I definitely want to start looking at incorporating video and podcasts into my blog but as yet I haven’t gotten around to it because it is a lot of work.

  8. Reesa Lewandowski November 15, 2016 at 8:57 am - Reply

    So my kids keep pushing me to do more on youtube. I don’t know why I let video really hold me back! It could be a really money maker for me too!

  9. Terri Steffes November 15, 2016 at 10:37 am - Reply

    I just published two videos for my blog. I used animoto and it was easy but I wonder if they are making an impact.

  10. Samantha November 15, 2016 at 5:09 pm - Reply

    Video is so scary! I think it makes us all feel more vulnerable, I need to listen to this though.

  11. Brittany November 15, 2016 at 5:34 pm - Reply

    I loved this! I definitely have been wanting to add video into my marketing plan! I’ll have to start planning!

  12. Dana Vento November 15, 2016 at 5:48 pm - Reply

    Making your own video is really impressive especially when you have your own business. This is such a brilliant idea!

  13. Wendy Polisi November 15, 2016 at 5:49 pm - Reply

    I’m thinking to create a video via YTC, I’m too shy to have a live video. This is a smart tips. Thank you.

    • Kristie November 16, 2016 at 6:48 pm - Reply

      You are welcome! You can definitely do it!

  14. CourtneyLynne November 15, 2016 at 8:47 pm - Reply

    Pod cast are the best!!! I use to have one with two other bloggers. I really should start a new one!

  15. Tahnee | sincerelyrosedesigns.com November 15, 2016 at 8:55 pm - Reply

    I want to do videos so badly but i am honestly so nervous of how to go about them!?

    • Kristie November 16, 2016 at 6:47 pm - Reply

      Don’t be nervous! I’d love to help!

  16. Carolyn November 15, 2016 at 9:38 pm - Reply

    I think video is awesome but just can’t think how to incorporate it into my parenting blog. I definitley don’t want to film my kids.

    • Kristie November 16, 2016 at 6:47 pm - Reply

      I’d love to take a look and give you some ideas!

  17. Debbie-Jean Lemonte November 15, 2016 at 11:49 pm - Reply

    I’m actually thinking of incorporating video into my business for the upcoming year. I’m trying to learn the basics.

  18. Debra November 16, 2016 at 12:22 am - Reply

    I like the videos and I think people like to watch them, some people just like to see who they are hearing and reading!

  19. Cristina November 16, 2016 at 9:02 am - Reply

    Video is everywhere. I even notice it more and more in my kids classrooms. It is easy to engage people and say what you need to say within your publics attention span. Thanks for the tips!

    • Kristie November 16, 2016 at 6:44 pm - Reply

      You’re welcome, thanks for reading!

  20. Taylor Mobley November 16, 2016 at 9:51 am - Reply

    I love filming makeup tutorials and monthly favorites. They are so much fun to me! I enjoy sitting in front of the camera and the editing process. I also like pod casts but I don’t make any of those.

  21. Carolina Weick November 16, 2016 at 10:05 am - Reply

    Definitely bookmarking this. I’m a food blogger and I know that video is right where it’s at for recipe creation but I’ve been behind the times.

    • Kristie November 16, 2016 at 6:44 pm - Reply

      Video is PERFECT for you!I’d love to help you with some ideas!

  22. Brittany November 16, 2016 at 2:51 pm - Reply

    I was just reading a similar article talking about how brands are looking for bloggers that do video. I need to get better at it!

  23. Rachel Catherine November 16, 2016 at 9:12 pm - Reply

    Everything needs video lately. I wish I were better about it and with it. I’m very slow.

  24. Stacey November 17, 2016 at 5:47 pm - Reply

    I tried getting into videos as a tool for my blog but never got the hang of it. I’ll have to listen to your podcast and try videos again in the near future!

    • Kristie November 17, 2016 at 6:39 pm - Reply

      I’d love to know how it works for you!

  25. Amanda Love November 17, 2016 at 8:25 pm - Reply

    Videos are great, they allow your readers and viewers to see more of you. It’s definitely going to help with your business. It will make you seem more approachable and people often like seeing what’s behind the product or the company.

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