When it comes to creating a brand that stands out among the rest, first look at the brands you love. What makes them the brands that you love? What is it about those brands that stand out compared to others for you? Acknowledging what you love most about other brands will help you to discover how to make yours do the same.
Let’s take a few moments to break down why we love brands.
When you think about Starbucks, Target, or Disney, what comes to mind? There are hundreds of other places you can get coffee. Some may even have better tasting coffee. But Starbucks offers more than just coffee. They have a culture unique to Starbucks.
Target has mostly the same type of items that you can get in other large retail stores. But we often prefer to shop at Target, even though the prices are higher. We may identify them by their colors, but that isn’t why we love their brand. They offer great products and have exceptional customer service.
Disney is not limited to its theme parks and movies. It’s now become a lifestyle. Everyone is special at either a Disney store or a Disney theme park.It’s all about magic and fantasy.
Much like these three, you want to be creating a brand that stands out and people want more of, no matter what the cost is of your products and services.
I recently visited Disney World and one thing I learned is that it’s a culture, an entity all its own. What is it about Disney that is such an attracting brand?
When you can start implementing some of the things that these brands utilize, you too can create a brand that stands out among your peers.
So what are some ways you can start creating a brand that stands out?
Know who you are targeting.
This sounds like a very simple task, but in reality, it isn’t. We hear about niching down all the time. But it really is that important. Knowing exactly who your audience is and how to reach them is going to be vital for you as you are creating your own brand. I am a social media strategist and online business consultant and I target mompreneurs who need to know how to navigate the ins and outs of social media in order to grow their businesses online. My content is catered directly to my audience. When you know your audience, you will be able to attract those people ONLY.
Stop trying to be everything to everyone.
Really, stop. Reaching all people will be your downfall. Find one problem and cater your content, products, and services around that problem. If you are targeting moms who need to make more time for themselves, focus on the solutions to that problem. Bounty doesn’t try to be anything be a “quicker, picker upper”. Find out what you, your brand does well, and be that for your audience.
Discover and amplify your passion.
Many of us do the discovering part. But that’s it. Your goal shouldn’t just stop there but to amplify your passion to the point where others can’t help but be attracted to everything you do. This is what I hope people who attend The Mom Project will receive. Amplifying your passion goes beyond knowing to acting in total force. (Yes, I went to Hollywood Studios and the Star Wars attractions have me focused on “the force”.) But, really. When you are really passionate about something, it drives you to complete drive mode. You want to work and you want to work it well. You want to showcase your work to everyone you know-not for the money, but because you love it. Forget the monetary gain you could potentially earn, but instead focus on amplifying your passion to the point where it impacts those around you greatly.
Sell yourself, not your products or services.
This is a tough one as well. You are your brand. If you don’t have a storefront or a brick and mortar office where people can come into, all they see is you. There aren’t any bright “Stop here” or “Try me” signs with flashing lights; so all people get a look at first is you. So before you can sell your ebook or your strategy sessions, you are first selling yourself. With that said, you have to be genuine and authentic. People have to connect with you and get to know who you are and what your brand represents. Webinars and email courses convert so well because audiences are able to get to know that person before they buy from them. Using live videos or Facebook groups as a method to build relationships is going to be super beneficial for you and the brand you are creating. Snickers recently did a 36 hour live event on Facebook in preparation for their Super Bowl commercial. It was super fun to watch. People were able to get a glimpse at the humorous side of Snickers more in depth. Of course we have seen their funny commercials time and time again, but a live commercial? It was epic marketing. You are the face of your brand. Be bold, and do things you know your audience would connect with.
Invest in yourself and your brand.
Investing in yourself is extremely important for you as a business owner and a brand creator. My dad always told me that saying, “in order to make money, you have to spend money.” And it’s true. Whether it’s Facebook ads or courses, you have to invest in what you are building. Other than money, you also have to invest the most important thing of all: time. Your success will not come overnight. You will have to invest a lot of time and energy into building your brand. Disney didn’t become what it is in six months. It’s taken many years to be what it is today. While it may not take you seven or ten years, it will take some time. Be patient and keep working towards your dreams and your goals.
When it comes to creating a brand that stands out, you also want to create a brand that you can be proud of. Don’t get wrapped up in what’s going on around you and lose sight of your own mission and your own purpose. If you need to take time to refocus, do that. I took a week-long vacation and I am so much more focused and motivated to achieve my goals and build my dream business.
Is there a brand that you aspire to be like? What is holding you back from doing so?
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