Top 3 Marketing Tips for the Holidays

Top 3 Marketing Tips for the Holidays

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3 Top Holiday Marketing Tips: How to best market your products, services, or brand this holiday season!No matter what your niche, the holidays are a prime marketing season. It’s important to know how to effectively market your product, service, or campaign, especially for small businesses.

Small businesses can often go overlooked during this season as well. A solid marketing strategy will be a vital necessity as we go into the New Year.

As a digital marketing executive, I spent countless hours helping other small businesses create holiday campaigns in order to (a) build their online presence, (b) build their email list, and (c) increase sales during the holiday season.

Now that I have my own business working more hands on with clients and helping them create and market their online space, I am ready to get right back into the swing of things regarding holiday marketing.

Before you do anything when it comes to wanting to market your business during the holidays, you need a list of goals and a strategy.  Be sure to include your end goal which is made up of the main goal (100 new email subscribers, sell 40 ugly Christmas sweater kits, 10 new consulting clients, etc.), how much you are expecting to make, and through what channel which you will be promoting.

Here is a look at my current end goal:

End goal: $2,000 in presales of my upcoming course, Profits without Products, 1K new email subscribers, and 500 members in my new Facebook group. I will be promoting using Twitter and Pinterest heavily and on Instagram and Facebook. Twitter and Pinterest drives more traffic to my blog than Instagram and Facebook as to the reasoning behind my choosing to promote more on those two channels. Remember, when it comes to social media marketing, master two platforms first!

After you have a well-defined end goal, now it’s time to create your strategy, i.e. your sales funnel. To make this simple, start with how you will be promoting your end goal. Will you host a giveaway, a webinar, an email course, a blog post series, etc. This is your MO, or method of operation. Once you have settled on your MO, you then need to outline the details. If you are going to do a giveaway, what will you be giving away, which giveaway method with you use. Will you use a Raffelcopter so people can enter by doing certain tasks or will you have a photo on Instagram for people to tag friends and pick someone at random. If you will be doing a webinar, will you do it alone or with someone else in order to get in front of their audience? Got it? Good.

Now we can move forward with the intricacies. You need to break down what you will do on each day or each week during your promotional period. I use Google calendar and my planner, but any way that works best for you will work. Let’s say you are promoting a 50% discount on your custom stock photos for the holidays. To promote, you are having a giveaway for a free custom designed stock photo session for the winner’s website. You start promoting on December 1st and the giveaway ends on December 24th. So it is now your job to map out your holiday marketing strategy for those 24 days. Use the following tips to get you started.

Use Video. Video is transcending online marketing right now. It can propel even the worst of businesses. In one of my podcast episodes with Cristin Goss whose business is thriving from video, we discussed in detail reasons to utilize video. Two of my favorite holiday commercials was the Polar Bear Coca-Cola commercials and the Hershey’s Kisses Carol of the Bells commercial. Why do I even still remember these? They evoked a feeling during the holidays and now memories of the holidays. Your holiday marketing should do the very same thing. And nothing does that like video. It creates a dynamic that words alone can’t touch. It not only allows you to convey your purpose much clearer, but consumers get to see who is behind those tweets and blog posts which solidifies the trust they are already building with your brand.

Be Creative. The same old marketing tactics are not going to help you reach your goals. At this point in the game, you are going to have to start getting creative in order to increase your conversions. The holidays are a great time of the year to get creative with your marketing. If your target audience is fashion forward males in their 30’s, have a photo voting contest. If you offer personal chef services and you are promoting special catering pricing, do a 12 days of Christmas inspired catering menu and post daily videos on how to make each meal (I can’t emphasize video enough!). The moment you step outside of the box, the better your holiday marketing strategy will be.

Create Clear Promotional Images. Visuals are important for any holiday marketing strategy. When you are promoting your campaign, you need to have imaging that is clear and consistent with your brand. When you seen my bright, pink images, it’s consistent with my brand across all platforms. Be sure to have graphics sized for each platform you intent to share them on. I like to use Canva to ensure I am using the correct sizing for my promotional images. Here’s a little video snippet of the Canva dashboard to show you image sizes.

 

 

Now that you have incorporated video, a creative plan, and clear, brand-consistent images into your holiday marketing strategy, the real fun can begin.

Use this time of the year to give your best value, your best content, your best services and give it in the best way possible. Your audience wants to support you. But it’s on you to give them what they need, a solution to their problems.

Trying to sell them something they don’t need will not only decrease your sales, but your audience. Focus on their need and target their emotion, not their wallet.

Above all else, focus on building dynamic relationships and everything else will follow.

Do you have any holiday marketing tips you’d like to share? If so, share them in the comments!

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By | 2016-12-09T09:44:55+00:00 December 9th, 2016|Be A Boss|42 Comments

About the Author:

Kristie is a mom of three kiddos, blogger, social media expert, and lover of all things pink and sparkly. She has a passion for helping moms become ceoMoms and following their dreams.

42 Comments

  1. Francesca December 9, 2016 at 10:09 am - Reply

    SO many great tips! I never have an end goal in mind, which is probably mu main problem. I’ve bookmarked your site to come back for more 🙂 thank you!

    • Kristie December 9, 2016 at 11:51 am - Reply

      I’m glad you found this helpful!

  2. Maggie December 9, 2016 at 10:22 am - Reply

    I’ve been dragging my feet on using video, but I’m seeing this advice everywhere now! I’m going to have to rethink my non-video strategy. 🙂

    • Kristie December 9, 2016 at 10:25 am - Reply

      Yes, video is such a great tool!

  3. Melissa December 9, 2016 at 11:18 am - Reply

    Great tips! I love reverse engineering goals. Thanks for sharing.

  4. Millason @SimplyNaturalMama December 9, 2016 at 2:06 pm - Reply

    I have tried to have consistent branding from the beginning. Nothing is worse that spending your time having to go back and redo stuff.

  5. Angela Tolsma December 9, 2016 at 2:57 pm - Reply

    Great tips, I find image use so important, if I don’t like the images I am totally done with the site!

  6. Vicki @ Babies to Bookworms December 9, 2016 at 3:01 pm - Reply

    These are great tips! I need to remember to keep an end goal in mind. New Years Resolution for sure!

  7. karen December 9, 2016 at 3:33 pm - Reply

    You are SO right about video. I need to get on that so your reminder will push me to do a little bit more to help out my blog. Great tips…and I will also be creative in the video! 🙂

  8. Chelsea December 9, 2016 at 6:11 pm - Reply

    I need to focus on creating end goals so I can create my strategy around what I want to accomplish!

    • Kristie December 10, 2016 at 1:01 am - Reply

      I’d love to see what you come up with!

  9. Terri Steffes December 9, 2016 at 9:22 pm - Reply

    So I am very impressed with your direct and clear advice for marketing during a busy time. I hope to get down to work soon and make this a reality.

  10. Jocelyn @ Hip Mama's Place December 9, 2016 at 9:41 pm - Reply

    These are great tips for marketing, especially for the small business owners where its easy to get overlooked. Setting an end goal is very strategic and will benefit you in the end.

  11. Erin Nichols December 9, 2016 at 11:47 pm - Reply

    You have some amazing goals and strategies for reaching them. I have yet to dip my toes into video because it’s intimidating, but I know it’s becoming pretty big and feel like it might be time to venture out.

    • Kristie December 10, 2016 at 1:00 am - Reply

      I had the same reservations. Start small, maybe a short Instagram video?

  12. Debra December 10, 2016 at 9:20 am - Reply

    These are great goals, the holidays are always hard no matte what. At the same time it is such a great time to get out there.

  13. Fiona December 10, 2016 at 9:46 am - Reply

    Great tips! I know I should be using video, but I haven’t quite got the courage to get started with it. Maybe it can be a goal for 2017 🙂

    • Kristie December 10, 2016 at 11:30 pm - Reply

      Definitely! I know you’ll do great!

  14. Joanna @ Everyday Made Fresh December 10, 2016 at 10:36 am - Reply

    I love these tips! I am pinning this to come back and read/take notes on later. Marketing is where I struggle for sure.

  15. Heather December 10, 2016 at 12:56 pm - Reply

    Having clear goals is so important!!! That way you have a point you are always working towards! Great advice!!

  16. Theresa December 10, 2016 at 3:02 pm - Reply

    Thanks for the awesome tips. I agree that having clear goals matters a lot, especially during the busy holiday season.

    • Kristie December 10, 2016 at 11:32 pm - Reply

      You’re welcome! Totally agree!

  17. Sane Mama December 10, 2016 at 6:49 pm - Reply

    Great tips! I have been learning a lot about the importance of video since I started working for a startup in that space.

    • Kristie December 10, 2016 at 11:31 pm - Reply

      That’s so awesome. Glad you found this helpful!

  18. Crystal December 10, 2016 at 10:22 pm - Reply

    I’ve been dragging my feet with using video! Thank you for the tips, I need them heading into the 2nd year of blogging!

    • Kristie December 10, 2016 at 11:31 pm - Reply

      You’re welcome! Thanks for taking the time to read!

  19. Kristen December 11, 2016 at 8:27 am - Reply

    I love using Canva because of how convenient and fast it is to whip up some gorgeous graphics! These are some great and important tips.

  20. Jeanine December 11, 2016 at 12:13 pm - Reply

    Wonderful tips! We are just dabbling our feet into video. We’ve started doing a lot more on youtube and trying to grow that way as well!

  21. Toughcookiemommy December 11, 2016 at 1:23 pm - Reply

    Using social media to assist in marketing during the holidays is a great strategy. A lot of people use recommendations from others on social media to make gift purchasing decisions.

  22. Rosalyn O. December 11, 2016 at 11:11 pm - Reply

    It’s motivational to see that you are growing your following, and being successful. Thanks for sharing!

  23. Reesa Lewandowski December 11, 2016 at 11:20 pm - Reply

    These are great ideas that I am going to take into 2017 with me! I feel like after 6 years, 2016 was really my tipping point and hopefully things will open up even more for me in 2017!

  24. Taylor Mobley December 12, 2016 at 12:18 am - Reply

    I love social media. I love it even more when I get paid to post! I have been growing like a WEED on instagram. I hope to grow even more in 2017!!!

  25. Krystal // The Krystal Diaries December 12, 2016 at 10:04 am - Reply

    I love your advice here. These are great ideas I am going to try and use come the new year!

  26. Leli December 12, 2016 at 1:28 pm - Reply

    So many great tips. I need these as I am a beginner on this blogging venture. Thank you for sharing your knowlege!

  27. Courteney December 12, 2016 at 1:47 pm - Reply

    Great tips! I always forget how much video plays apart in successful marketing these days

  28. Anne @onedeterminedlife December 12, 2016 at 4:11 pm - Reply

    I just discovered canva and LOVE it! I have a zillion ideas as to how to use the other tips you gave but have yet to start. Thanks for the list.

  29. Chelsea Damon December 12, 2016 at 8:55 pm - Reply

    I love canva! I’ve started creative all my blog post graphics on it and just completed creating an entire ecourse using canva! It really helps give you the edge when design isn’t your forte.

  30. Sola December 13, 2016 at 2:33 pm - Reply

    These are amazing tips! I’m kind of slacking on my holiday marketing so this was the swift kick in the butt that I needed.

  31. Kiwi December 13, 2016 at 8:34 pm - Reply

    I said 2017 I wanted to use more video in my promotion. I just need to manage my time better but people love videos even more than ever now!

  32. […] Of course we have seen their funny commercials time and time again, but a live commercial? It was epic marketing. You are the face of your brand. Be bold, and do things you know your audience would connect […]

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