How Hosting a Virtual Summit Increased My Visibility, My Income and My Email List

How Hosting a Virtual Summit Increased My Visibility, My Income and My Email List

Hosting a virtual summit is work and it’s definitely not something that everyone needs to do. But if you want to increase your visibility, your income, and your email list all at once, hosting a virtual summit may be right for you.

hosting a virtual summit

What is a virtual summit?

According to, a virtual summit is defined as 20 or more expert interviews on a given topic that viewers must opt-in to view. They will be given access to view the interviews for 24-72 hours and an opportunity to purchase an all-access pass that will include all interviews and bonus content.

More and more people have started hosting virtual summits because they can give you massive growth in many areas.

When I first thought about hosting The Mom Project, I wanted to make it easily accessible to my audience. Many of us are mothers and it’s a feat to go to blogging and mom-related conferences. Hosting a virtual summit makes it easy and FREE for women and moms to be able to get the same benefits of attending a conference but from home. No need to get a sitter, purchase a flight or hotel room for a week or weekend. I wanted to provide the same value of an in-person conference to people like me who may have small children and can’t quite afford or fit in the possibility of going to a conference.

Secondly, I wanted to grow my email list and my income. I shared in a recent YouTube video, that collaborations can help you transform your impact and your income. Hosting a virtual summit is truly a collaborative effort. Not only will you be growing your email list and income, but helping those who participate to have the same opportunity by allowing them to offer opt-ins and serve as affiliates for the all-access pass.

Before hosting a virtual summit, you should ask yourself three questions:

  1. Is there a need for a virtual summit in your niche?

  2. Are there experts that will be well-received in your niche?

  3. Do you have the time and funds to commit to hosting a virtual summit?

Number three is HUGE. It takes a big time commitment and it will take some financial investment as well. I will get into all of that when I talk about income later in this post.

Want to learn more about hosting a virtual summit? Hosting a virtual summit can grow your list, your income, and your impact. Here's what it did for me.

Are you considering hosting a virtual summit? Here is a mini-snapshot of what hosting a virtual summit did to increase my visibility, income, and email list.


Many of us want to make an impact on others–or at least I hope you do. I’d hate to know that you are in this JUST for money. If that’s your reason for blogging, owning a business, or anything else in life, you won’t succeed. You have to care about what you are doing and you should do it to serve your audience and those you want to work with.

In order for me to make a major impact, I knew that I would need to become more visible in the online space. I have guest posted spoken on the panel of other virtual summits, but I knew in order to really grow, hosting a virtual summit would increase the visibility I was seeking after. It would allow me to connect with amazing speakers and not only my audience, but theirs as well. Many amazing women joined my Facebook community during the summit as well, allowing me to make an impact on them daily! I enjoy connecting with others on a more personal level, and my Facebook group allows me to do that.

As a product, I was also asked to speak on other summit panels and asked to come speak at an in-person, live event. Hosting a virtual summit opened up more doors for me to be able to serve and make an impact in this community.


Many of us in the online space do this full time or are working towards doing so. Being able to create multiple income streams is vital to make a living online. Millionaires don’t just have one income stream. They have multiple ways of bringing in money. You can’t host a virtual summit every month; you could, but that’s not attractive. A virtual summit is something you would host annually, so one time a year. The all-access pass would be what you are selling. As mentioned earlier, the all-access pass would include all the sessions that pass-holders can view at any time and some additional bonuses. The Mom Project’s all-access pass includes the sessions, more exclusive interviews, and a guidebook. There really is no limit to what you can offer in the all-access pass. It’s all about providing that extra value to your audience. I am so excited to share that we have sold more all-access passes than I projected, which is so amazing.

You also have to be willing to invest. Things like landing pages, email autoresponders (if you don’t already have on in place), giveaway prizes, thank you gifts, and ads on Facebook or Instagram are all things I had to invest in. Unlike many other virtual summits, I pitched sponsorship packages to various companies. We had two sponsors for The Mom Project and this helped to offset the cost. Not many other virtual summits have sponsors and it is not a requirement.

Just be mindful of the expenses that come along with hosting a virtual summit when you are planning.

Email List

Growing your email list is so important. It was definitely mentioned during the summit by Candis of Smart Mom Blogger and Meera Kothand, email marketing specialist. Hosting a virtual summit can definitely grow your email list. Funny story, I had maybe 4-5 signups every other day on my blog; even during my marketing campaign for the summit. But on the first day of the summit, the sign ups were unimaginable. I thought, how funny that everyone waited until the day of the summit to register.

Hosting a virtual summit can take your email list growth to a new level. Of course, be prepared to have unsubscribers after the summit, which is totally okay. Email lists are all about building YOUR AUDIENCE. I rather have 20 people who are there because they trust me, my content and value what I have to offer, versus 200 people who never open my emails or take the time to read or share my content.

Your email list should be filled with people who want to learn from you, buy from you, or work with you. If when they see your name pop up, they unsubscribe or don’t click, they are not a part of your tribe.

When it comes to hosting a virtual summit, you are going to get people who sign up just to hear from one particular person and then they want to unsubscribe. It will happen.

But the best part, there will be so much more who will stay. They will be glad that you did this and will want to learn more about you and what you do.

hosting a virtual summit

Do you want to learn more about hosting a virtual summit?

If you have ever considered hosting a virtual summit, feel free to schedule a one on one chat with me and we can walk through the process and learn how I can help you create an epic marketing strategy along with setting up your virtual summit.

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By | 2017-03-07T11:42:23+00:00 March 7th, 2017|Be A Boss, Grow Your Blog|54 Comments

About the Author:

Kristie is a mom of three kiddos, blogger, social media expert, and lover of all things pink and sparkly. She has a passion for helping moms become ceoMoms and following their dreams.


  1. Michelle March 7, 2017 at 12:05 pm - Reply

    Wow, I haven’t heard about this before. I will definitely look into it further. Thanks for this insightful post!

  2. Kristin March 7, 2017 at 12:40 pm - Reply

    This is great. Thank you for sharing. Hosting summits is something on my Blogging Bucket List. I have pinned this for easy access. Glad to hear that it was so successful for you! 🙂

    • Kristie March 7, 2017 at 6:26 pm - Reply

      That’s so awesome! Let me know when you launch it!

  3. Valerie March 7, 2017 at 4:20 pm - Reply

    Wow I didn’t even know what a virtual summit was but that is such a good idea for growth! I am always looking for creative ways to grow my email list.

    • Kristie March 7, 2017 at 6:26 pm - Reply

      It’s such a fun way to do so and make new friends!

    • Kristie March 8, 2017 at 7:22 am - Reply

      It was also very fun!

  4. Caitlin @RogersPartyof5 March 7, 2017 at 7:42 pm - Reply

    I’m so sad I missed this. My kids were crazy all day long and it was just one of those days I didn’t even have 5 seconds to myself! I loved your webinar last night though, and plan to catch the next few! 7:00 pm is bedtime, so it’s perfect!

    • Kristie March 8, 2017 at 7:21 am - Reply

      It’s okay! And I am glad you made it for that!

  5. M March 7, 2017 at 7:49 pm - Reply

    I’ve just signed up for a virtual summit, which made me think of hosting one for my industry. I’m just getting started, but it’s def something to think about down the road!

    • Kristie March 8, 2017 at 7:21 am - Reply

      Absolutely! It’s definitely a great growth magnet.

  6. Shauna Hibbitts March 7, 2017 at 9:51 pm - Reply

    I really enjoyed the summit! Thank you so much for hosting this I can’t wait until next year!!

  7. Mandy Carter March 7, 2017 at 9:53 pm - Reply

    I would be interested in being part of a virtual summit as one of the speakers but no time to actually plan and host one.

    • Kristie March 8, 2017 at 7:20 am - Reply

      You should definitely do that Mandy. I will soon be looking for speakers for next year if you are still interested then!

  8. Lynda D. Mallory March 7, 2017 at 9:54 pm - Reply

    This was really great, Kristie and an awesome way to meet people, share and network. I hadn’t heard about a summit before and pulling all of these wonderful ladies together was really awesome.

  9. Jenny March 7, 2017 at 10:27 pm - Reply

    I’d love to host a virtual summit someday! I always love watching them.

    • Kristie March 8, 2017 at 7:19 am - Reply

      I love watching them too! Let me know if you decide to host one!

  10. The Spirited Sloth March 7, 2017 at 10:49 pm - Reply

    I feel so out of the loop that I’ve never heard of a virtual summit before! I feel like I’ve spent weeks, even months, reading EVERYTHING there is to read about marketing and promotion haha. I’m still new to the blogging and networking world, but I will keep this in mind for later.

    • Kristie March 8, 2017 at 7:19 am - Reply

      Haha! They are still pretty new. So don’t feel bad!

  11. Teresa March 7, 2017 at 11:32 pm - Reply

    Congrats that you were able to turn this into a nice profit for yourself. I have attended a couple of virtual summits and they were great

    • Kristie March 8, 2017 at 7:19 am - Reply

      I absolutely love the convenience!

  12. Terri Steffes March 8, 2017 at 12:00 am - Reply

    This sounds like a lot of work and I am sure it pays off. I would be interested in such an event, as I am sure lots are!

  13. Anne | onedeterminedlife March 8, 2017 at 12:46 am - Reply

    I would love to know ,ore about how to find these summits to “attend” or how to be a host of one.

  14. Inez March 8, 2017 at 2:01 am - Reply

    This is great info! I have been thinking about hosting one myself.

    • Kristie March 8, 2017 at 7:18 am - Reply

      You should Inez!!! You would do an awesome job.

  15. Rachel R Ritlop March 8, 2017 at 9:40 am - Reply

    Congrats Kristie! I did a virtual summit last year and it definitely helped me grow my list which I loved!

    • Kristie March 8, 2017 at 10:28 am - Reply

      Will you be doing another? I’d love to tune in!

  16. Angela March 8, 2017 at 10:16 am - Reply

    It certainly looks like a bit of work but the payoff is definitely worth the effort. Great post with a lot of awesome points

  17. Kindness in Demand March 8, 2017 at 10:25 am - Reply

    This is a great article. I had never heard of a virtual summit before. What a fantastic idea. Thanks for the info.

  18. Angela Tolsma March 8, 2017 at 10:38 am - Reply

    What an interesting concept. I would totally attend a virtual summit if I could find one that suited. That’s great it has such an impact on your visibility and income.

    • Kristie March 8, 2017 at 11:16 am - Reply

      There are definitely other ways to grow both of those. This was just one!

  19. Reesa Lewandowski March 8, 2017 at 10:47 am - Reply

    This is such a great idea! I own a blogger group in my state and we should do one of these! It is so hard to get groups of people together at the same time and location!

    • Kristie March 8, 2017 at 11:16 am - Reply

      Exactly! That would be such a great idea!

  20. Brandi with Big FIt Fam March 8, 2017 at 10:53 am - Reply

    THis is something i have not thought about, what a great idea and it seems to have turned out so well for you! I am a newer blogger, and I def need to work on my email list, it has been something that hasn’t grown at all even when all my other social media are on stead incline….While I don’t think I am ready for a virtual summit, you have inspired me to put a bit more time into my email list!

    • Kristie March 8, 2017 at 11:17 am - Reply

      You can do this! If you ever need help creating a growth strategy, feel free to reach out to me!

  21. Kiwi March 8, 2017 at 11:06 am - Reply

    Interesting I have never heard of a virtual summit. IT seems like a great idea and I am happy it helped with your traffic and email increase.

  22. Rachel @ My Urban Oven March 8, 2017 at 12:12 pm - Reply

    This is an AMAZING idea! I am pinning this for later so that I can come back and plan a Summit for myself! Not to think of a topic! Thanks for sharing!

  23. Lydia Monson March 8, 2017 at 2:26 pm - Reply

    This is such a great idea!! I’ve never head of a virtual summit but it seems genius

  24. Kit Stanwood March 8, 2017 at 3:13 pm - Reply

    Wow I’m taken away with how cool this idea is and how easy you broke it down for any bloggers or entrepreneurs to do!!! This is going on my to do list!!!! I’m excited and have some ideas brewing in my head already !! Ahh thank you so much! And totally righ on 20 good people vs 200 . I’m gonna pin this all over my boards! Thanks!

    • Kristie March 13, 2017 at 2:29 am - Reply

      Thank you!!! So glad it was helpful!

  25. Amanda Love March 8, 2017 at 8:42 pm - Reply

    I honestly never thought about this before, it sure is a great idea though. It’s good for publicity and for allowing people to get to know your blog better. I’ve never hosted one and it would be nice to get into the whole thing. This is a great intro to that. Thanks!

  26. amber March 8, 2017 at 10:55 pm - Reply

    I have thought that I wouldn’t do something like that for years but after reading your article I realized I need to go ahead and start wrapping my brain around the idea! Thanks for reminding me to push my goals!

  27. Kristin March 9, 2017 at 7:58 am - Reply

    This is awesome. One day I would love to host something like this. The email boom alone is insane! It is such a great idea as long as you have the content to back it up! Thanks for sharing.

  28. All About Zoe's March 9, 2017 at 8:37 am - Reply

    Never heard of this before! Thanks for explaining it so well and sharing

  29. Heather March 9, 2017 at 8:44 pm - Reply

    Wow, great idea! And I love that HUGE spike in your traffic. Thanks for sharing these tips.

  30. CourtneyLynne March 9, 2017 at 9:00 pm - Reply

    Ooooo this is definitely something I never thought of!!! I should look into a virtual summit for myself. I need to learn more

  31. Elna | Twins Mommy March 10, 2017 at 2:46 pm - Reply

    I had a lot of fun when you interviewed me for the summit! I’m soo happy you did the summit! That’s a lot of work for sure! Can’t wait to see your next project!!

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