Wait. What? Is that even a thing? Being innovative in the online space?
Well, yes. It is possible. It is possible for you, yes YOU, to stop recycling the same topics over and over again.
If you were to ask someone what niche my blog fits in, they’d tell you blogging. Totally fine.
But do you know just how many blogs there are on blogging? Hundreds. And they crazy part? There are more made each day. I come across new blogs each week that tackle the “how to blog” topic.
While there is nothing wrong with it whatsoever, many of them (even some of my blog posts), are a repeat of something you have read elsewhere.
Not just in the how to blog niche, but in every niche.
But that’s just the way it is. We start researching and reading different articles and posts and we simply take what we have read and put our own thoughts on the information gathered and we create a blog post for our readers based on that information.
If you are new to blogging, be sure to check out my How to Survive the Blog World series starting with this post.
Before I get in deeper with this, let’s first define the word innovate. According to my Google search:
Innovate: make changes in something established, especially by introducing new methods, ideas, or products; introduce (something new, especially a product)
In other words, in order to be innovative, one must create something new within something already established.
If we apply that to blogging, it would mean we would be creating new content not yet seen in the scope of blogging. Woa!
Why would anyone want to go through the trouble? Having to introduce new information or a new method takes time and effort. So what would be the purpose?
- Stand out in your niche: When you are creating content that hasn’t been watered down or recycled a zillion times, you will stand out in your niche. And not just among your readers, but among your peers as well.
- Establish authority: Having that innovative aspect to your content shows your ability to not only stand out but prove to be capable of thinking outside of the box and not only being limited to producing content based on what others are doing. You are then viewed as an authority and leader in your niche.
How to Become an Innovative Blogger in Your Niche
Innovation doesn’t require you to come up with something totally new. It simply requires you to transform what has been established.
Whatever niche you are in, we often feel as though everything has already been done. You find yourself competing with hundreds of other blogs to be noticed and seen. I believe that is because we try to do what is popular. Yes, we all do this.
There are hundreds of people blogging about Pinterest or who are all experts on Instagram.
It’s what is popular right now.
You will find tons of people blogging about how to live on a budget or live a healthy lifestyle.
These topics are very popular. Who doesn’t want to save money or live healthy, right?
So we all herd to those same popular topics over and over. While there comes traffic, potential sales, and social media shares, many of these topics are watered down and empty.
Don’t get me wrong, there are plenty of great bloggers who exhibit the qualities of an innovative blogger. Creators who go against the grain and aren’t pumping out low-quality posts just for the shares and click-through rates.
Those are the bloggers we are attracted to, the ones who stand out and who we just can’t seem to get enough of their content.
It’s these bloggers, creators, entrepreneurs that we should strive to be like.
So what makes these bloggers so special and how can we be like them?
Own Your Voice
The best bloggers are true to their own voice. Nothing grinds my gears more than reading a blog post that sounds just like someone else’s. Being true to who you are and conveying that in your content is a beautiful thing. When we try to be like someone else, we lose our own unique voice and you can easily find that everything you do ends up being the reflection of someone we aren’t. Learn how to be yourself and own that.
Julie of The Savvy Blogger is very true to who she is and her own voice. Her topics are very innovative and she puts her own “flavor” on everything she does.
Expand Your Research
While working with a client on her blog, many of her posts varied from 300-500 words and had no depth. In some cases, this could be ok, but for her niche, it just didn’t work. Not only should you be familiar with what content does best in your niche, you should also add more to your work. Expand your research beyond one or two Google searches. Reach out to people who may be an expert on the topic, include videos, statistics or sound facts to back up what you are writing about. Innovative bloggers don’t stop at the surface. They dig deep and give their audience details they can’t find so easily.
This is why I love Neil Patel. When you read his work, you see the effort he’s put into his topics. He thoroughly researches and goes deep into his topics. It’s because of that, that he’s become a leader, and innovator in his niche.
There’s no way you can be innovative if you aren’t passionate. You really shouldn’t be doing this at all if you aren’t passionate about it. But in order to put in the work that is required and produce quality-filled content for your audience, you have to be passionate about what you are doing. I have been questioned dozens of times, “how do you do everything you do?”. Put simply, I am passionate about what I do and who I do it for.
Dare to Be Different
There’s no one way to succeed online as a blogger. There are many methods and areas you can place your focus. Don’t be afraid to do things differently and not do things a certain way simply because it’s the popular thing to do. I only recently learned this and it’s been working for me!
If you are a seasoned blogger, you know just how it is to look around and feel like everyone is doing bigger and better things than you. You may feel as though you aren’t doing as well and start comparing yourself to others, losing faith and confidence in your capabilities as a blogger and content creator.
Everyone is quick to jump on the bandwagon and eager to follow what others are doing. You hear that this blogger had great traffic on Reddit, so you start posting there. You hear another blogger say they have massive traffic on Quora, or Inbound and there you go. Six months later you find that it didn’t work for you the way it worked for them. Stop chasing the next shiny objects. And stop doubting yourself.
You are capable. You can succeed. Don’t be afraid of doing things a little different and focusing on what you know works best for you.
We all can be innovative.
Learning how to become an innovative blogger is possible. Putting in a little extra focus, research, and sticking to your own voice will take you further than anything else. Find what works best for you, your blog, and your brand.
Be a leader in your niche by going above and beyond what’s popular and giving a little extra oomph!
What are your thoughts? Leave them in the comments!
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