How to Become an Innovative Blogger in Your Niche

How to Become an Innovative Blogger in Your Niche

Wait. What? Is that even a thing? Being innovative in the online space?

Well, yes. It is possible. It is possible for you, yes YOU, to stop recycling the same topics over and over again.

If you were to ask someone what niche my blog fits in, they’d tell you blogging. Totally fine.

But do you know just how many blogs there are on blogging? Hundreds. And they crazy part? There are more made each day. I come across new blogs each week that tackle the “how to blog” topic.

While there is nothing wrong with it whatsoever, many of them (even some of my blog posts), are a repeat of something you have read elsewhere.

Not just in the how to blog niche, but in every niche.

But that’s just the way it is. We start researching and reading different articles and posts and we simply take what we have read and put our own thoughts on the information gathered and we create a blog post for our readers based on that information.

If you are new to blogging, be sure to check out my How to Survive the Blog World series starting with this post.

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Before I get in deeper with this, let’s first define the word innovate. According to my Google search:

Innovate: make changes in something established, especially by introducing new methods, ideas, or products; introduce (something new, especially a product)

In other words, in order to be innovative, one must create something new within something already established.

If we apply that to blogging, it would mean we would be creating new content not yet seen in the scope of blogging. Woa!

Why would anyone want to go through the trouble? Having to introduce new information or a new method takes time and effort. So what would be the purpose?

  1. Stand out in your niche: When you are creating content that hasn’t been watered down or recycled a zillion times, you will stand out in your niche. And not just among your readers, but among your peers as well.
  2. Establish authority: Having that innovative aspect to your content shows your ability to not only stand out but prove to be capable of thinking outside of the box and not only being limited to producing content based on what others are doing. You are then viewed as an authority and leader in your niche.

How to Become an Innovative Blogger in Your Niche

Innovation doesn’t require you to come up with something totally new. It simply requires you to transform what has been established.

Whatever niche you are in, we often feel as though everything has already been done. You find yourself competing with hundreds of other blogs to be noticed and seen. I believe that is because we try to do what is popular. Yes, we all do this.

There are hundreds of people blogging about Pinterest or who are all experts on Instagram.

It’s what is popular right now.

You will find tons of people blogging about how to live on a budget or live a healthy lifestyle.

These topics are very popular. Who doesn’t want to save money or live healthy, right?

So we all herd to those same popular topics over and over. While there comes traffic, potential sales, and social media shares, many of these topics are watered down and empty.

Don’t get me wrong, there are plenty of great bloggers who exhibit the qualities of an innovative blogger. Creators who go against the grain and aren’t pumping out low-quality posts just for the shares and click-through rates.

Those are the bloggers we are attracted to, the ones who stand out and who we just can’t seem to get enough of their content.

It’s these bloggers, creators, entrepreneurs that we should strive to be like.

So what makes these bloggers so special and how can we be like them?

Own Your Voice

The best bloggers are true to their own voice. Nothing grinds my gears more than reading a blog post that sounds just like someone else’s. Being true to who you are and conveying that in your content is a beautiful thing. When we try to be like someone else, we lose our own unique voice and you can easily find that everything you do ends up being the reflection of someone we aren’t. Learn how to be yourself and own that.

Julie of The Savvy Blogger is very true to who she is and her own voice. Her topics are very innovative and she puts her own “flavor” on everything she does.

how to become an innovative blogger

Expand Your Research

While working with a client on her blog, many of her posts varied from 300-500 words and had no depth. In some cases, this could be ok, but for her niche, it just didn’t work. Not only should you be familiar with what content does best in your niche, you should also add more to your work. Expand your research beyond one or two Google searches. Reach out to people who may be an expert on the topic, include videos, statistics or sound facts to back up what you are writing about. Innovative bloggers don’t stop at the surface. They dig deep and give their audience details they can’t find so easily.

This is why I love Neil Patel. When you read his work, you see the effort he’s put into his topics. He thoroughly researches and goes deep into his topics. It’s because of that, that he’s become a leader, and innovator in his niche.

how to become an innovative blogger

Have Passion

There’s no way you can be innovative if you aren’t passionate. You really shouldn’t be doing this at all if you aren’t passionate about it. But in order to put in the work that is required and produce quality-filled content for your audience, you have to be passionate about what you are doing. I have been questioned dozens of times, “how do you do everything you do?”. Put simply, I am passionate about what I do and who I do it for.

Dare to Be Different

There’s no one way to succeed online as a blogger. There are many methods and areas you can place your focus. Don’t be afraid to do things differently and not do things a certain way simply because it’s the popular thing to do. I only recently learned this and it’s been working for me!

If you are a seasoned blogger, you know just how it is to look around and feel like everyone is doing bigger and better things than you. You may feel as though you aren’t doing as well and start comparing yourself to others, losing faith and confidence in your capabilities as a blogger and content creator.

Everyone is quick to jump on the bandwagon and eager to follow what others are doing. You hear that this blogger had great traffic on Reddit, so you start posting there. You hear another blogger say they have massive traffic on Quora, or Inbound and there you go. Six months later you find that it didn’t work for you the way it worked for them. Stop chasing the next shiny objects. And stop doubting yourself.

You are capable. You can succeed. Don’t be afraid of doing things a little different and focusing on what you know works best for you.

We all can be innovative.

Learning how to become an innovative blogger is possible. Putting in a little extra focus, research, and sticking to your own voice will take you further than anything else. Find what works best for you, your blog, and your brand.

Be a leader in your niche by going above and beyond what’s popular and giving a little extra oomph!


What are your thoughts? Leave them in the comments!

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By | 2017-06-09T08:27:30+00:00 June 9th, 2017|Be A Boss, Grow Your Blog|16 Comments

About the Author:

Kristie is a mom of three kiddos, blogger, social media expert, and lover of all things pink and sparkly. She has a passion for helping moms become ceoMoms and following their dreams.


  1. Shauna June 10, 2017 at 9:52 pm - Reply

    I agree with innovation being key on pur Blogs and I feel across the board on our online presence….Great Post!

  2. Claire - Heart Handmade Uk June 12, 2017 at 2:52 pm - Reply

    This is so good to keep in mind. Thank you for all these tips, I keep seeing the same posts being rehashed on blogs everywhere and it can get frustrating. Of course, I’m guilty of it too. I’m trying my best to move away from that and create content that people actually want to read.

    • Kristie June 13, 2017 at 9:27 am - Reply

      Claire, it definitely can be a challenge to get out of rehashing the same content, but your audience will appreciate you all the more for it!

  3. Andres June 12, 2017 at 5:16 pm - Reply

    Innovation is hard, but it can be done! I’m trying to do so with my online freelancing site, F4Freelance, so this is a great post!

    • Kristie June 13, 2017 at 9:26 am - Reply

      I will have to check out your site, Andres!

  4. Amanda June 13, 2017 at 8:00 am - Reply

    I love this! I’m always trying to think of unique topics or twists on old topics to provide readers with something fresh and new! It’s not always easy, but it’s totally worth it!

  5. Elinam June 14, 2017 at 11:06 am - Reply

    Definitely challenged my thinking. Thanks for this!

    • Kristie June 14, 2017 at 12:24 pm - Reply

      You’re welcome! Thank you for taking the time to take a read!

  6. Jean Neuhart June 14, 2017 at 11:43 am - Reply

    I believe that to “dare to be different” is probably the hardest for most people. Bun in the end by being “different” we are really being ourselves.

    • Kristie June 14, 2017 at 12:24 pm - Reply

      I agree! Especially in the online space. But it’s the differences that attract our people!

  7. Jennifer Gainer June 14, 2017 at 12:04 pm - Reply

    Lots of good information for a newbie blogger like myself. I love the idea of finding/using my own voice. I think the authenticity of my quirky personality will connect with those I would naturally want to follow me. Like minded people, am i right?

    • Kristie June 14, 2017 at 12:23 pm - Reply

      Exactly! Your tribe will stick!

  8. Emily DeBarbieri June 14, 2017 at 12:42 pm - Reply

    Great post! Sometimes it definitely feels like innovation is impossible with the amount of people creating content online but it’s totally achievable!

  9. izmir web sitesi November 14, 2017 at 2:55 pm - Reply

    Love that, Nnanke! Definitely the best way to make a great first impression 🙂

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