Are you currently using Instagram stories for your blog or business?
Or maybe you are, but they aren’t converting and are just plain boring?
Over 30 million people are viewing Instagram stories on a daily basis. There is no reason why you shouldn’t be using Instagram stories to grow your brand.
Instagram stories allow you to share videos and photos that are viewable for 24 hours. That means you have 24 hours to convert a story to a blog post click or to a client or customer.
I have spent the last quarter focusing on growing and leveraging Instagram and Instagram stories for my business. I believe in order to share on the topic, I must be able to prove that it works.
Ideal Client Avatar
You probably last figured out who your ICA was when you first started your blog or business. Your ICA (ideal client avatar) is who you target when producing content.
If you are creating stories with the intent to convert, I highly suggest revisiting your ICA or your target audience. This is who you will be creating your stories for.
You not only want to be clear about who you are trying to reach but what you want them to gain from viewing your stories. Ensuring clarity in the goals of your stories makes it so much easier for you to connect and build rapport with your intended audience.
After determining who you are creating your stories for, set goals just as you would for any other social media marketing strategy.
Think about what you want your ICA to do once they view your story. Do you want them to click on your profile to visit a particular post? Do you want them to visit your blog? Do you want them to work with you?
Knowing your goals will allow you to begin working towards creating your Instagram story strategy.
Creating a Strategy
Your Instagram story strategy should lead your audience to your free or paid content. You can use your Instagram stories to promote a blog post, product launch, or service.
The great thing about Instagram stories is that you are able to be even more real and authentic without coming off as salesy.
My main tip to prevent appearing salesy is to weave your promoting into your daily life. That is what people love about Instagram stories: the real life, behind the scenes aspect.
Here are a couple examples:
A. Promoting your free 5 day declutter challenge: Your Instagram story should walk your intended audience through decluttering a room then lead them to sign up for the challenge.
B. Promoting your blog post on how to do your own taxes: Include video clips of 2-3 tips that your audience can apply to their own tax situation and include a link at the end to your blog post or even a screen share of the post with a link.
Get Creative with Your Stories
As mentioned earlier, you have 24 hours to reach and impact your intended target audience with your Instagram story. You want to captivate them with your creativity and your authenticity.
I shared in my last post that when you are being intentional with your Instagram stories, you shouldn’t just throw things up at random unless the situation calls for it (visiting a theme park for a sponsored post, for example).
That allows you to spend more time crafting creative stories to share with your audience.
There are certain people whose stories I like to watch because they are that good. I will literally scroll through until I see their photo to watch their stories.
You want to be that person for your audience. You want to create such great stories that your people will seek you out even if you aren’t at the top of their feed.
So how do you make creative stories for Instagram?
Use Video and Photo Editing Apps
Before I upload a photo or video, I ask myself, “can this be more creative and appealing?”
If I feel like editing the video or photo would potentially add more value, then I take the time to do so.
One of my favorite apps is, InShot.
InShot is super easy to use and you can create some amazing videos and photos with the app.
You can add music to videos, there are emojis and creative photos not found on Instagram, as well as other fonts and features.
There are quite a few other apps out there that are specific to iPhone that may work better but InShot is the best editing app that is both on Apple and Google (Andriod).
Stay on Brand
One of my favorite people on Instagram is Bee Fells, Branding Bestie. Her content is relatable and real.
Everything she posts on her feed and in her stories is always on brand.
She uses the same colors and fonts in her Instagram stories to represent her brand. When I come across her stories, I don’t have to see whose they are because I already know.
That is what you want when creating your Instagram stories. You want them to stand out and be unique to you so that they soon become recognizable.
Be True to Yourself
When you are being authentic and real, people will connect with you on a much deeper level. It no longer becomes about you but about who you are serving.
You want to attract your audience to engage with you and ultimately become a loyal part of your community. That takes you being true to who you are and creating a brand that reflects that.
Take some time to uncover exactly what you want your brand to represent and how you can translate that authentically to your audience through Instagram stories.
Every day that you don’t use Instagram stories is a missed opportunity. Learning how to use them strategically can alter your business dramatically. Since my focus on leveraging Instagram stories for my business, I have increased my followers, engagement, and my business.
Want more Instagram tips? Share your questions below!
Do you have any tips of your own that you like to share? Drop those in the comments below as well!
Create Branded Instagram Stories That Attract!
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