I love being a blogger.
Not only does it allow me to be a more present mom, build a business from home and do work in my pajamas; but it allows me to build an amazing community with other amazing bloggers, entrepreneurs, mothers and other motivating people.
But along with all the great things that come with blogging, there are some hard things as well.
Like coming up with fresh content and trying to stand out in your niche.
If you are a mom blogger, you know how saturated that niche is.
If you blog about blogging, this niche is becoming saturated more and more as well.
So how does a blogger actually stand out in such a vast market?
Let’s Get Deeper
When I first started blogging for profit, I had tons of questions whirling around in my head.
- Would people read my content?
- How would they find my blog?
- Will I ever build a community?
- How could ever make an impact?
If I would have let those questions consume me, I would not be where I am today.
It’s good to question yourself before moving forward. But if there’s something you are passionate about doing, don’t let YOU keep you from making it happen!
When you decided to start a blog, and you chose your niche, it’s perfectly okay if you chose to enter a saturated niche.
Being that there are tons of bloggers in a niche shows you that there is a possibility for you to become successful.
You just have to stand out.
How to Stand Out in a Saturated Niche
Start with your overall blog mission.
When people begin to research making money online and blogging pops up, they think “Oh, how easy!”. Really, I’ve worked with someone who thought this.
So they jump right in and don’t look back until they realize, it’s not so easy.
You can have anything succeed in this space without having a true purpose and mission.
Your purpose and mission should be unique to you and your blog. This is the foundation of creating a blog that stands out and attracts.
To help you uncover your blog’s purpose and mission, use these questions as a guide.
- Why do I want to start a blog?
- Who am I blogging for/who do I want to serve?
- How do I want to impact others?
Craft goals and weekly tasks for your blog.
Goal setting is so important when you are growing your blog’s brand and community.
Setting goals should allow you to not only track your progress but also help you build a targeted readership and fan base. Having a solid blog purpose and mission goes hand in hand with your blog’s goals.
Think outside of the box with your goals.
Do you need to incorporate weekly chats with your audience?
Would emails twice a week instead of once a month help grow your community?
Take a look back at what you have accomplished and where you need to make changes. Weekly goals allow you to focus and also help you understand your strengths and weaknesses.
These will be essential in expanding your reach and helping you to stand out as an authority in the blog space.
Get to know your audience’s needs and problems.
As you begin to grow your blog, having an email list will be the next thing of focus for you.
Some bloggers and entrepreneurs begin growing their email lists before they even write a blog post. While I do recommend that, I also know that many people don’t do that.
If you have already started your blog, it’s time to build your list.
Understanding your audience’s need and problems will give you the insight you need to create content that your community will drool over.
Give your audience the answers they need or solutions to the problems that they hadn’t even realized they had yet!
When you are blogging in a saturated niche, many of the problems may appear to be the same.
Use your list to get to the core of their problems. Ask questions, send out surveys, get to the root of how you can best serve your audience.
Taking this initiative will allow you to stand out by providing the solutions that other bloggers have yet to provide.
Find your own voice.
This can be a lot more difficult than it seems.
Finding your own unique voice will truly help you to stand out in a saturated niche.
Having your own writing style, photos, branding, and an overall connection will truly propel you in your niche.
Things easily become redundant in a saturated niche. You see a lot the same language being used time and time again. Once you tap into your own personal blogging style, you will separate yourself from everyone else.
This also helps you to attract the right people and build a loyal community of people.
Become an authority in your niche.
Be that person, the go-to person in your niche. While it may take some time, you can do it.
Get active. Stop thinking about what YOU want and give to others.
Visit other blogs in your niche and share their content or comment on their blog posts. Link to their content and let them know.
Become active in groups and in forums.
Give advice and tips to those who need it.
You don’t have to know everything about everything in your niche. When you are helpful and supportive to others, you will be recognized for it.
Standing out in a saturated niche begins with you.
Going above and beyond for others and taking extra time to invest in the purpose of your blog and your goals will carry you so far.
Blogging as a business can be challenging when there are so many people blogging about the same things you are.
The key is to be true to who you are, what you offer, and give your best at all times.
Have you ever wondered if you could stand out in your own niche?
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