Whether you are a new blogger or a seasoned blogger, I think we all want the same things. We want to stand out, make an impact, grow an audience, and make money. But the some of us get on the “hamspter wheel of blogging” and can’t seem to figure out how to get off. No matter what niche you are in, there will come a time when you find yourself…stuck and unsure of how to reach your goals.
You may be asking yourself: how do I actually make this blogging thing work for me?
Trust me, I have been there. Even recently. I have a passion for the people I serve but it’s easy to sometimes get so caught up in the “monetizing” that you forget the basics of how to actually make blogging work for you, your brand, and your audience.
Many people find themselves getting stuck– and staying there.
If you want to prevent that from happening to you, read on. I am going to share 5 things that will teach you how to survive the blog world.
Trust me, it’s a “blog eat, blog world” out there. You have to be prepared for those moments where you don’t want to continue, others try to make you quit, or when you realize, blogging isn’t as simple as you thought it was.
Related: How to Prepare Your Blog for 2017
The thing I like most about blogging is the ability to share what is most important to you to thousands of people. The stories and information you have to share are important to others.
That is such an amazing feeling, right?
But just like most amazing feelings, that initial “high” will soon wear off. Only those who are truly passionate will go far.
And you have to absolutely be passionate. No ifs, ands or buts allowed.
There is a quote I heard that if you are truly passionate about something, you would do if for the rest of your life even if you didn’t get paid to do so. That’s how invested you have to be in this. You have to blog as if you’ll never receive a cent or you’ll never make it.
This leads me to my first point on how to survive the blog world:
#1 You can’t expect to get paid big blog dollars right away.
When I was a teenager, I wanted to be a fashion designer. But I couldn’t draw. I would stay up all night practicing sketches but they would never come out on paper the way I saw them in my head. I would go to my mom over and over, like mom, I can’t do this.
She would always say to me, “If it was easy, everyone would do it.”
You can’t expect this to be easy money. If it was, everyone would be blogging. It’s going to take time and work in order for you to see the pay off you are after.
And I know not everyone is in it for the same things. Some of you may just want an extra $100 a month for groceries, or $1000 for a Disney vacation. Whatever your monetary goal is, please know that it will take time. Nothing happens overnight. Be ready to put in real effort, make connections, engage with others, build a community, and invest your time.
#2 Don’t be afraid to work with others.
Collaborations can really pay off. Including joint ventures in your content strategy will allow you to propel your brand across the blogging world that you may not have the opportunity to do if you hadn’t worked with someone else.
And it’s not just about you, but in turn, you are helping someone else as well. Whether it be a webinar or guest post, collaborations can truly propel you in the blog world. You will be able to expand your reach and potentially build a loyal network of peers.
#3 Visibility is your friend.
It’s not always about having a money-making blog but about building those genuine relationships that increase your visibility in the blog world. Being visible include activities such as being active on your primary social media profiles, engaging with others by commenting on blogs, or participating in Facebook groups.
Remember, the key here is being genuine. When you are doing things just to say you did it, it’s easy to spot. Leave meaningful comments, share tips and tools from other’s blogs that you have found helpful, and actively engage with those who follow you on social media.
Related: 5 Ways to Rock Your Social Media
#4 Content will always be king.
This is blogging! You need not only content but GOOD content. It’s going to be hard to create innovative, never seen before content but that doesn’t mean you can’t put your own flair and creativeness in your content.
Content isn’t limited to writing. Make creative videos, unique photos, start a podcast, or however you deliver the best content in your own way. As a mom, it’s easier for my to write because I can do it at any time of the day. It’s hard for me to get videos done during the day and at night, I rather not disturb anyone! So do what is best for you so that you are able to give your absolute best content to your readers.
#5 Email is forever yours.
If you are not new to the blog world, you probably know this already. If you are new to this and are just starting your blog, NOW is the time to start your email list! Your email list is forever yours. No one can take that away from you. Your email list is a reflection of your awesome content, your willingness to work with others, and how well you connect with your audience.
The key is not just getting people to join your email list, but for you to nurture your list and ensure that you are always giving them value and not just trying to sell them a product or service. It is up to you to not only grow your list, but keep your subscribers on your list as well!
Focusing on the things that matter will help you and your blog to grow consistently. When you are investing time into the wrong things, you will notice that the wheels start to turn a lot slower for you. Ensure that you are giving yourself and your audience your absolute best. If you want to create a business from your blog, you have to remember to treat it as such. It’s work and you have to put in the time and effort necessary to grow it successfully.
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