It’s time to get serious.
Yes, time for you to learn exactly how to treat your blog as a business and not like a hobby.
I know there is a fine line between the two.
But I’m here to help clear that up for you.
I want you to be a better, more equipped blogger. It is my job to give you the tools and resources to do exactly that.
When you aren’t treating your blog as a business, you won’t treat it with the priority it deserves. You’ll basically be going along with the flow, creating content when you feel like it, promoting on a whim, and your audience won’t see you as in authority in the blog space.
If you are ready to start making money from your blog, it’s time to get serious with what you do from top to bottom.
Before go over what you should do, let’s take a look at the things you should not be doing.
#1 Not being consistent.
Consistency is the foundation of blogging as a business. Not just how consistent you are with putting up blog posts each week, but the consistency with everything you do. I am so guilty of this too, so I am not one of those bloggers with one hand on my hip and pointing my finger at you with the other trying to tell you what to do. Being consistent shows your audience how serious you are about what you do. Be consistent across the board with the content you create, the voice you use, what you share on social media, how you are at public events. All of those things come together within who you are as a blogger and your brand.
#2 Not investing in your business.
As a budding blogger and entrepreneur, I know funds are super tight. In those beginning stages, every cent you may earn could probably help with a bill you have just waiting to be paid. It can be a definite struggle to decide to invest back into your business. But, if you are truly ready to elevate your blog and make it a business, you have to make some investments along the way. Check out this list of tools to get started and start investing back into your blog.
#3 Not having office hours.
This has been my biggest setback; not only as a business owner but also as a mom. Having that balance is so important. As an entrepreneur, it’s important to have those boundaries. Have set times that you work on your blog and stick to that. Working on your blog and all the things that go into operating it shouldn’t take over your life. Use a system such as time blocking to ensure you are sticking to set times to get things done.
Now, these are just a few signs that you are just not tapping into your greatest potential when it comes to “this blogging thing”.
Having a blog as a hobby is great. When I first started my blog, it was merely an outlet, and I wasn’t even considering making money from it. That was quite some years ago and over time, my blog evolved to what it is now. Some of you may be seasoned bloggers and you are ready to take things up a notch. Others of you may just be starting out and want to know right out the gate, how to treat your blog as a business.
Here are just a few things to help you get started.
How to Treat Your Blog as a Business
#1 Use an accounting system.
You need to not only track what’s coming in, but what is going out. Every productive business uses some sort of accounting system for their finances. When tax time comes around, you want to have well-documented your expenses and income. This is a very important step to begin treating your blog like a business. I use Wave to send invoices for my services and Quickbooks for accounting and keeping track of everything. Find something that works best for you.
#2 Keep a schedule.
Whether it’s Google Calendar or iCal, keep a clearly defined schedule. If you work with others, use an appointment setting system such as Calendly, (free for one type of appointment) or Acuity, which is what I use. Be sure to find something that easily integrates with the calendar system that you use. When you have a job outside of the home, you have a schedule and set times when you get projects or work related tasks complete. You come into work at a certain time and your leave at a certain time. Your blogging biz should be treated the very same way. Create your schedule and keep it.
#3 Get a mentor or coach.
“I can do this on my own!” Trust me, I used to say the same thing. But Google can’t answer all of your questions all of the time. You need someone to help you on a deeper level. Having someone to guide you through the ins and outs of not just blogging, but marketing and building your brand is going to be the key to going from just a blogger to a business owner. You have to always be growing, learning, and transforming the way you approach this business. The best way to do that is to learn directly from others. This correlates with investing in yourself and your business. Find someone to work with and build that relationship! I love helping other bloggers and entrepreneurs on their journey as well. Learn more about how you can work with me.
#4 Educate yourself on the basics.
As a blogger and entrepreneur, you should be studying the basics! Things like social media marketing, content marketing, SEO, or paid vs. free advertising all things you should be clear on. If there is anything you don’t know, find out. Take a course, read articles, go to events, or watch videos on blog-related topics. Your audience values you as an authority in your space so you need to be one!
#5 Stay on top of your analytics.
Don’t become consumed by your numbers but you do need to know them! Your analytics help you to know what is working and more importantly, what isn’t. When I worked my corporate job, we had weekly, monthly, quarterly, and annual reviews. Treat your blogging business the same way! Keep track of these numbers to see how you are growing and what areas you need to work on each month.
You are the boss.
If you are ready to monetize your blog and make this your business, you have got to put on your boss mom pants and get to work! Start by creating your goals, taking note of where you are now, and create a plan of action to achieve your goals.
As a mom, it can be a real challenge to stay focused and on track, but if you keep these things a priority, you can build an amazing business from your blog.
Have you successfully made your blog a business? What are some of your tips for those who want to know how?
Do you have any more questions about treating your blog as a business? Drop it in the comments below and I will be sure to answer!
This is the final post in my How to Survive the Blog series! Thanks for reading!
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