How to Survive the Blog World: How to Treat Your Blog As a Business

How to Survive the Blog World: How to Treat Your Blog As a Business

It’s time to get serious.

Yes, time for you to learn exactly how to treat your blog as a business and not like a hobby.

I know there is a fine line between the two.

But I’m here to help clear that up for you.

I want you to be a better, more equipped blogger. It is my job to give you the tools and resources to do exactly that.

When you aren’t treating your blog as a business, you won’t treat it with the priority it deserves. You’ll basically be going along with the flow, creating content when you feel like it, promoting on a whim, and your audience won’t see you as in authority in the blog space.

If you are ready to start making money from your blog, it’s time to get serious with what you do from top to bottom.

Before go over what you should do, let’s take a look at the things you should not be doing.

#1 Not being consistent.

Consistency is the foundation of blogging as a business. Not just how consistent you are with putting up blog posts each week, but the consistency with everything you do. I am so guilty of this too, so I am not one of those bloggers with one hand on my hip and pointing my finger at you with the other trying to tell you what to do. Being consistent shows your audience how serious you are about what you do. Be consistent across the board with the content you create, the voice you use, what you share on social media, how you are at public events. All of those things come together within who you are as a blogger and your brand.

#2 Not investing in your business.

As a budding blogger and entrepreneur, I know funds are super tight. In those beginning stages, every cent you may earn could probably help with a bill you have just waiting to be paid. It can be a definite struggle to decide to invest back into your business. But, if you are truly ready to elevate your blog and make it a business, you have to make some investments along the way. Check out this list of tools to get started and start investing back into your blog.

#3 Not having office hours.

This has been my biggest setback; not only as a business owner but also as a mom. Having that balance is so important. As an entrepreneur, it’s important to have those boundaries. Have set times that you work on your blog and stick to that. Working on your blog and all the things that go into operating it shouldn’t take over your life. Use a system such as time blocking to ensure you are sticking to set times to get things done.

Now, these are just a few signs that you are just not tapping into your greatest potential when it comes to “this blogging thing”.

Having a blog as a hobby is great. When I first started my blog, it was merely an outlet, and I wasn’t even considering making money from it. That was quite some years ago and over time, my blog evolved to what it is now. Some of you may be seasoned bloggers and you are ready to take things up a notch. Others of you may just be starting out and want to know right out the gate, how to treat your blog as a business.

Here are just a few things to help you get started.

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How to Treat Your Blog as a Business

#1 Use an accounting system.

You need to not only track what’s coming in, but what is going out. Every productive business uses some sort of accounting system for their finances. When tax time comes around, you want to have well-documented your expenses and income. This is a very important step to begin treating your blog like a business. I use Wave to send invoices for my services and Quickbooks for accounting and keeping track of everything. Find something that works best for you.

#2 Keep a schedule.

Whether it’s Google Calendar or iCal, keep a clearly defined schedule. If you work with others, use an appointment setting system such as Calendly, (free for one type of appointment) or Acuity, which is what I use. Be sure to find something that easily integrates with the calendar system that you use. When you have a job outside of the home, you have a schedule and set times when you get projects or work related tasks complete. You come into work at a certain time and your leave at a certain time. Your blogging biz should be treated the very same way. Create your schedule and keep it.

#3 Get a mentor or coach.

“I can do this on my own!” Trust me, I used to say the same thing. But Google can’t answer all of your questions all of the time. You need someone to help you on a deeper level. Having someone to guide you through the ins and outs of not just blogging, but marketing and building your brand is going to be the key to going from just a blogger to a business owner. You have to always be growing, learning, and transforming the way you approach this business. The best way to do that is to learn directly from others. This correlates with investing in yourself and your business. Find someone to work with and build that relationship! I love helping other bloggers and entrepreneurs on their journey as well. Learn more about how you can work with me.

#4 Educate yourself on the basics.

As a blogger and entrepreneur, you should be studying the basics! Things like social media marketing, content marketing, SEO, or paid vs. free advertising all things you should be clear on. If there is anything you don’t know, find out. Take a course, read articles, go to events, or watch videos on blog-related topics. Your audience values you as an authority in your space so you need to be one!

#5 Stay on top of your analytics.

Don’t become consumed by your numbers but you do need to know them! Your analytics help you to know what is working and more importantly, what isn’t. When I worked my corporate job, we had weekly, monthly, quarterly, and annual reviews. Treat your blogging business the same way! Keep track of these numbers to see how you are growing and what areas you need to work on each month.

You are the boss.

If you are ready to monetize your blog and make this your business, you have got to put on your boss mom pants and get to work! Start by creating your goals, taking note of where you are now, and create a plan of action to achieve your goals.

As a mom, it can be a real challenge to stay focused and on track, but if you keep these things a priority, you can build an amazing business from your blog.

Have you successfully made your blog a business? What are some of your tips for those who want to know how?

Do you have any more questions about treating your blog as a business? Drop it in the comments below and I will be sure to answer!

This is the final post in my How to Survive the Blog series! Thanks for reading!

Other Posts in this Series

How to Start a Blog

How to Survive the Blog World: 5 Things You Need to Know

How to Survive the Blog World: 12 Tips for New Bloggers

Grab Your Successful Blog Worksheet!

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By | 2017-05-11T20:26:06+00:00 May 11th, 2017|Be A Boss, Grow Your Blog|73 Comments

About the Author:

Kristie is a mom of three kiddos, blogger, social media expert, and lover of all things pink and sparkly. She has a passion for helping moms become ceoMoms and following their dreams.

73 Comments

  1. […] How to Survive the Blog World: How to Treat Your Blog as a Business […]

  2. Kim May 12, 2017 at 10:06 am - Reply

    Thanks, Kristie! I needed a bit of motivation this morning. It’s easy to treat my blog like a hobby and NOT like a business.

  3. Shauna Hibbitts May 14, 2017 at 8:45 pm - Reply

    Thank you Kristie for sharing your knowledge about this Blogging business. Very challenging for sure….my biggest challenge is creating a schedule.

  4. anne May 14, 2017 at 8:50 pm - Reply

    very helpful tips. Once I have more time( well, I have a full time job), i will definitely seek help to manage all the things i need to do. Thank you for sharing these great tips!

  5. robin rue May 14, 2017 at 8:52 pm - Reply

    These are great tips. I think it is important to make sure you make time to work on your blog. It doesn’t have to be the same block of time each day or even every day, but a set time is key.

  6. Cassie @ Be Forever Healthier May 14, 2017 at 9:29 pm - Reply

    I love these tips Kristie! I think it is important to keep some office hours and treasure your downtime as I can be very guilty of working ridiculous hours. I’ve also been working to keep a schedule lately!

  7. adriana May 15, 2017 at 9:16 am - Reply

    These are all such great tips!! It’s never easy, but always worth it! I love being my own boss – and I so agree with all of these!

  8. Nicole May 15, 2017 at 9:24 am - Reply

    I totally agree with all of your steps. I am trying to turn my blog into a business, or into a seed for my brand and these steps are so helpful!

  9. Emily Goodyear May 15, 2017 at 9:32 am - Reply

    This is a great list of tips! It’s so, SO easy to kind of just ‘wing it,’ when you have a blog/online biz. Being consistent is probably my biggest flaw – Thanks for the reminder!

  10. These are some fantastic tips to help newbie bloggers! Thanks so much for sharing 🙂

  11. Caroline May 15, 2017 at 9:42 am - Reply

    This is a really great post. As someone just starting out blogging there is some fantastic advice here – I definitely need to create office hours as it seems I’m always on the computer working on my blog.

  12. Laura Rike May 15, 2017 at 10:12 am - Reply

    Blogging isn’t as easy as it seem. It takes a lot of effort for it to work. However, it’s one of the wonderful ways to share with others what’s inside our head.

  13. Mikaela May 15, 2017 at 10:20 am - Reply

    Thank you for this! My biggest challenge is sticking to a schedule. I am constantly reading articles and trying to improve my blog. It is a process!

  14. Lathiya May 15, 2017 at 10:36 am - Reply

    I just entered into montezing my blog..this is really helpful

  15. Toni May 15, 2017 at 10:42 am - Reply

    Great tips. I definitely be applying them

  16. Nazrin May 15, 2017 at 10:44 am - Reply

    THIS IS SOOOOOO HELPFUL! It is as though I was meant to stumble across this post today!

    I have very recently gone over to Bluehost from wordpress.com & I have had at least 4 mental breakdown already! I am officially ready to take the leap between taking my blog seriously and not taking it seriously.

    The one thing I don’t have on the list is a mentor and I could really use one! I suppose thats the beauty of networking!

    Thank you for all the help!

    http://www.nmdiaries.com

  17. Sarah May 15, 2017 at 11:15 am - Reply

    This is fantastic! I’m also in that beginning stage of mainly just using it as a hobby/outlet (particularly since I also have a full time corporate job and I’m still learning how to balance the two) but as it grows I will keep these in mind and utilize them to the best of my ability! Thanks for sharing and caring 🙂

    Sarah
    beingsarahb.com

  18. Cara May 15, 2017 at 11:19 am - Reply

    A lot of great tips here. For me, I think time blocking is the hardest thing to do.

  19. karen May 15, 2017 at 11:50 am - Reply

    Yep yep on all your points. I just hired someone to help me analyze my SEO much better. I thought I “got” it (the major basics, at least), until I hired her. Its a daily learning adventure!

  20. Janel B. May 15, 2017 at 11:51 am - Reply

    These are some very helpful tips for bloggers who are looking to turn their blog into a business. Even though I’ve been blogging for 10 years I haven’t quite made the transition and for me it’s kind of more of something fun or a hobby to do .

  21. Mackenzie May 15, 2017 at 12:24 pm - Reply

    These are all such great tips! Its a big leap to take your blog from hobby, to hustle but so worth it in the end!

    -Mackenzie
    http://www.kenzywho.com

  22. Julie >>> The Savvy Blogger May 15, 2017 at 12:45 pm - Reply

    Treating your blog as a business is a mindset and the difference between hobby blogging and income blogging. It’s SO important to get this part right! You covered this so well!

  23. Irene Krasnoff May 15, 2017 at 1:00 pm - Reply

    I agree with everything. Consistency is key. Plus having clarity on your blog goals and vision.

  24. Bailey May 15, 2017 at 2:35 pm - Reply

    Office hours! What an awesome idea! I really need to do that to stay more consistent in my marketing and writing.

  25. Leah May 15, 2017 at 3:00 pm - Reply

    These are all great tips,and some I need to work on implementing! Thanks for the great advice!

  26. priti May 15, 2017 at 3:26 pm - Reply

    Being new to blogging these are very useful tips, especially being consistent part I find is very useful and important for success

  27. Jessica Sheppard May 15, 2017 at 4:51 pm - Reply

    Such fabulous tips! I struggle with staying organized and planning, these are all great reminders. It really is a business so to take it seriously in so important!

  28. Jeanine May 15, 2017 at 7:12 pm - Reply

    These are great tips! I have some friends new to the blogging world! I will have to share with them!

  29. Joanna @ Everyday Made Fresh May 15, 2017 at 7:32 pm - Reply

    I needed to read this today. I have made it more like a hobby here lately. I’m still consistent, three days a week, and I work hard on those three posts. However, I’ve slacked in learning new things all the time and blocking time out for work, and not just jumping on the computer when I wanted too. Spring and Summer are hard for me to stay in the work mode.

  30. Ana De- Jesus May 15, 2017 at 7:39 pm - Reply

    I agree with the concept of tracking your analytics but not getting consumed by them. I use them to help me work harder as well as working out what I need to do to improve x

  31. Willow May 15, 2017 at 8:15 pm - Reply

    I started with a free WordPress theme, but switched to a premium one after two years. I wish I had invested in the premium one sooner. It gave my blog a professional look that I didn’t have before. I also invested in a scheduling tool and love it. So I believe in investing in your blog wholeheartedly!

    • Kristie May 15, 2017 at 8:58 pm - Reply

      Absolutely Willow! Those things make a difference!

  32. Kristina May 15, 2017 at 9:27 pm - Reply

    These are good tips! Helps and motivates us to stay on track to get our blog the way we want it.

  33. Jenny May 15, 2017 at 9:35 pm - Reply

    Yes to all of these! Especially investing – it’s crucial.

  34. Joline May 15, 2017 at 10:30 pm - Reply

    I needed to read this. Not having office hours and getting on top of my analytics are my two biggest hurdles right now!

  35. daniella May 15, 2017 at 10:59 pm - Reply

    I need to take some of this advice when it comes to treating the blog as a business. I am still very new and my full time job has some limitations to how much time I can spend on my blog.

  36. Brittany Daoud May 15, 2017 at 10:59 pm - Reply

    These are definitely important tips! I really need to work harder about scheduling office hours for myself! The only problem is that I have a day job that doesn’t necessarily stick to a particular schedule!

    • Kristie May 16, 2017 at 12:23 am - Reply

      That can be tricky! So your schedule will have to change and go with the flow! Which is why we became entrepreneurs!

  37. Meghan May 15, 2017 at 11:09 pm - Reply

    Such great tips! I need to be on top of my analytics for sure. I am always finding ways to help generate traffic!

  38. Julie May 15, 2017 at 11:18 pm - Reply

    Great tips thank you I’m newer to the blogging world I love it! It really is hard to juggle this and mommy life. I’m trying to work out a schedule that works best. I guess with time I will figure it out haha.
    Julie * http://www.hdthreviews.com

    • Kristie May 16, 2017 at 12:22 am - Reply

      Yes, you will go through a period of trial and error and find what works best for you!

  39. Rachel R Ritlop May 16, 2017 at 8:08 am - Reply

    All on point Kristie! It’s always surprising to me how people who want to be full time (or claim they are full time) don’t use accounting softwares or marketing methods. Your blog is a business and should be treated as such!

  40. Kamara May 16, 2017 at 8:11 am - Reply

    Such a detailed article! It’s so true, a blog isn’t just a fun hobby anymore and should absolutely be taken seriously if your goal is to monetise it. Great points.

    http://www.mastersofinstagram.com

  41. Jessica Joachim May 16, 2017 at 8:12 am - Reply

    This is wonderful! If you want your blog to make money, you have to treat it like a business. I have found consistency is very important, as well as keeping a schedule and work hours. It can be hard, especially since I have 2 small kids at home, but I make it work.

  42. Amanda Love May 16, 2017 at 8:54 am - Reply

    There are plenty of ways to earn through your blog but it also takes a huge effort to do so. I think these are awesome tips. It’s really important that you learn the basics and to keep learning as you go along.

  43. Elizabeth O. May 16, 2017 at 8:56 am - Reply

    I had no plans to monetize my blog at first. I wanted to just have a space online to share my thoughts. Then I started researching and I was interested in earning through my blog, these are definitely good tips. It’s nice to have a working schedule, it helps you get organized.

  44. jessica May 16, 2017 at 10:14 am - Reply

    thank you for these tips…i really need to create ‘office hours’ hours for myself and commit to them (:

  45. Carolyn May 16, 2017 at 12:29 pm - Reply

    I need to be better about prioritizing my work. I have been “working on my blog” for the past 2 hours but have been wasting time. I need to prioritize new content for sure.

  46. Blythe Alpern May 16, 2017 at 12:29 pm - Reply

    There is so much involved in running a blog and if you don’t set goals and limits for yourself, the whole process can get away from you. These tips you provided are a great resource.

  47. Cindy Ingalls May 16, 2017 at 12:30 pm - Reply

    A schedule or office hours has been a key for me. It really helps me prioritize what I need to get done and when.

  48. ejnosillA/RedefiningHERstory May 16, 2017 at 1:37 pm - Reply

    This is a great resource for newbie bloggers like me. i feel that i have a lot of information at my fingertips but what is useful and what is junk… this post has answered a lot of my questions and i will be visiting your blog again to read your other posts… this is a wealth of USEFUL information and thanks!

    • Kristie May 17, 2017 at 11:00 am - Reply

      You’re so welcome! Thanks for stopping by!

  49. Latasha May 16, 2017 at 2:03 pm - Reply

    Yes! Yes! Yes! All these tips are so important! I was just chatting with my hubby about investing and how important it is to grow a business.- Great post!

  50. reesa May 16, 2017 at 2:14 pm - Reply

    You have some great points. I have the same actions and thoughts that I did when I had a full time corporate job now with my blog. I feel the same professionalism is necessary!

  51. Dawn McAlexander May 16, 2017 at 7:03 pm - Reply

    My analytics are the most important thing to me at this time. It is for sure the one thing that most potential clients pay attention. I wish I had a nickel for each time that I had been asked for my analytics.

  52. Gwen Llana-Serrano May 16, 2017 at 10:04 pm - Reply

    Good read. Thanks for the tips, CEO Mom! 🙂

  53. misty nelson dawn May 17, 2017 at 3:38 am - Reply

    I enjoyed reading this and I think I need to create an office hour I have two toddlers and at the same time, I’m doing all house chores it better to work when they sleep at night time.

  54. Nayantara May 17, 2017 at 10:07 am - Reply

    These are some great tips. Thanks for sharing. So important to take blogging seriously and treat it as a business you can grow.

  55. Anne | onedeterminedlife May 17, 2017 at 11:05 am - Reply

    This is one of my biggest struggles right now. I want to dedicate more time to my blog but I can’t. I am a stay at home mom and I only have a couple hours each day to do everything I need to get done. I have found a schedule that works for me now but I do wish I could do more.

  56. Heather May 17, 2017 at 11:32 am - Reply

    When i started blogging it was with a friend who wanted to share all our crafts as a hobby. I quickly learned this is not a hobby and needed to be treated as a business. I moved away from our shared blog and five years later love the many professional opportunities I’ve had because of my blog. Definitely treat it like a business.

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  58. CourtneyLynne May 18, 2017 at 11:40 am - Reply

    Great advice l! I think most of us go into blogging thinking it’s something we can do part time. Boy is that not the truth whatsoever. It takes a lot of time so having office hours ect is key to not going mad lol

  59. Toughcookiemommy May 19, 2017 at 12:14 am - Reply

    Being consistent is an important part of monetizing your blog. Your audience should be able to count on when you are going to post and how often.

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