Content marketing no longer just means blogging. Creators are having to do more and more to grow their online presence.
Since starting my blog, no platform has built my community like podcasting.
If you are looking for a simple way to expand your reach, you should definitely consider starting your very own podcast.
Before launching, there are a few things to consider. I shared three things you need to know BEFORE starting your podcast in this post.
Disclosure: You may find some affiliate links below, meaning if you make a purchase I make a small commission. Thank you for supporting CEOMom.
Why Start a Podcast?
According to this report by Convince and Convert, 67 million American listen to podcasts each month. Podcasts are real and raw and people love it. It creates relationships and more engagement than blogging alone. It also allows your listeners to consume your content while doing other things such as driving or cooking.
Another reason to start a podcast is that it is not nearly as saturated as the blogging community…yet. This is the perfect time for you to start a podcast.
Stop making excuses (I hate my voice, the equipment is too costly, I don’t have time–just a few I’ve heard) and launch! There is someone out there waiting to hear what you have to say!
Write out your idea, brand it, and go for it!
The Ultimate Podcast Guide
Recording Tools and Resources
To record your podcast, you need recording software and an audio output device to capture your voice. I am currently using Audacity to record my content and the Blue Yeti microphone to capture my voice.
Audacity is a free download, user-friendly, perfect for beginners and makes recording and editing very simple. The Blue Yeti mic is amazing for sound quality. If you go back and listen to my older episodes of CEOMom Talk, you can tell when I got my microphone.
These are my go-to’s for recording but they are not the only options.
Best for experienced podcasters, amazing features missing in many other types of software, and costs about $250/year.
Easy to use, great for new podcasters, and costs about $60.
Hack: GarageBand is also a free option for Mac users just starting out.
Hack: You can also record from your phone using normal headphones with a mic. Good for newbies to practice and prepare to start podcasting. Phone apps for podcast recording:
After recording your podcast, you will need to edit it. You can add music and an intro, remove any unusable content, and dead air.
Hack: Be sure to save this in a separate file so you don’t have to record your intro every episode.
The software that you use to record your podcast will save the audio as an MP3 file. You will be uploading this file to your hosting platform.
I currently have two podcasts, one for entrepreneur and blogging moms and one for Christian millennial women. I host them on two different podcasting platforms and of the two, SoundCloud is my favorite.
SoundCloud offers free hosting up to three hours of content, after that you will need to upgrade to either their Pro account (6 hours) or unlimited. I suggest starting with their free account until you get the hang of it and see if you like using the platform. SoundCloud is a great platform to host because it is well-known to podcast listeners.
PodBean is another hosting platform that I just started using. Much like SoundCloud, listeners are able to go onto PodBean and listen to podcasts. While there is a bit of a learning curve with setting up, I have found PodBean to be a great hosting platform. They offer a 100MB limited upload plan for $3/month and an unlimited for $9/month which includes features such as a custom domain. Use my link to PodBean and get one month free.
Other hosting platforms I’ve tried:
- Castos: $15/month unlimited and integrates with WordPress, Get 14 days free
- Libsyn: Starts at $5/month with 50MB
- buzzsprout: Get 90 days free
- Smart Podcast Player: Starts at $8/month and includes email capture
There are dozens of other hosting platforms for podcasting. Whichever you choose to use, what is important is that you love it.
Once you have recorded, edited, and uploaded your podcast, you can now submit it to iTunes or other platforms such as Stitcher to share with the world.
Submit Your Feed
Not everyone will go to SoundCloud, PodBean, or Libsyn to listen to your podcast. Most people listen to podcasts on iTunes or other platforms such as Stitcher or Google Play. You want your audience to be able to follow and subscribe to your podcast utilizing these platforms. In order to do so, you must submit your RSS feed from your hosting platform to these hubs.
To submit your podcast to iTunes, go to this site. If you don’t have an Apple ID, you will need to register for one.
To submit your podcast to Stitcher, register on their site then use this link.
Other sites to submit to:
Tip: Once you have submitted your podcast feed, it will take approximately 24-48 hours to be visible to the public. Now go celebrate!
Having Guests on Your Podcast
When considering your podcast idea, it is important to consider the format of your show. I currently host single episodes and I mix in some guests every so often. My listeners gain so much knowledge from these guests and it really expands my reach when my guests promote the podcast as well. If you decide to utilize the leverage of podcast collaboration, there are a few tools you will need in place.
- Acuity makes it easy to create a scheduling platform for podcast guests. It integrates with your website or you can send them to a direct link to book with you. I especially love the intake form option. I ask potential guests questions about their background and what they have to offer to my audience.
- Calendly is a free option perfect for those just starting out. You can only use Calendly to book one type of meeting in their free version. So if you are only using it schedule podcast interviews, it is a great free option.
Once you have a scheduled meeting with them, it is important to be clear about expectations. Guests for the CEOMom Talk podcast receive a PDF overview of what to expect, suggested tools to use, and some questions to prepare for. Prepared guests perform much more confidently on the show and it is your job to ensure that they are prepared.
You can use different tools to record a podcast that includes a guest but I will share with you what I have used. My go-to tool as of now is Zoom. Zoom allows you to record both audio and video (repurpose!) and saves them as individual files. So if you only wanted to upload the audio, Zoom saves an mp3 file separately from the video file.
Another great guest recording platform is Cast. This platform is specifically for podcasting so there is no video component. You are able to chat, share notes, mute one or the other, edit and even host your podcast using Cast. It will send out an email to your guest when your podcast is booked and again 24 hours prior automatically with a link to join. There is a $10/month fee but it is well worth it if you have consistent guests on your show.
Promote Your Podcast
Once you have launched your podcast and it is visible across multiple platforms, it is time to start promoting!
Much like blogging, you have to create a marketing strategy for your podcast or no one will know about it. When uploading your podcast, ensure you are using relevant tags so that your podcast is recommended when people are listening to similar podcasts. But it is your job to promote your podcast.
Unlike some podcasters, my podcast is an extension of my blog so I promote it as such.
Other podcasters treat it as an individual entity. You can create a website and social media pages dedicated to your podcast.
Do whichever works best for you and your audience.
Did you know that your podcast can help you bring in extra money? Just like a blog, you can utilize affiliate marketing and sponsored content. Whatever niche you are in, you can find brands willing to sponsor one of your shows. That is why it is important to promote your podcast and build your audience. Podcasters are able to bring in big dollars from sponsors when they have a very large audience. Keep up with your stats (listens, downloads, and follows/subscribers).
To utilize affiliate marketing, simply mention products and services that you love on your show. Create shortened URLs that are easy for listeners to remember or jot down. Also, include these links in your show notes. And remember, always disclose.
Podcasting is transforming the online community.
This podcast guide will help give you the tools you need to launch a successful podcast.
Have you wanted to start a podcast? What has been holding you back?
If you are ready to launch your podcast, join me for this free challenge! I will walk you through each step to launching your successful podcast!