Video is hot.
Cristin Goss will be on the next episode of my podcast spilling the beans on video. She’s the video queen; but I know a thing or two about social media.
Instagram stories is one of the most recently added features to Instagram. It allows users to share a photo or video snippet with their followers without having to post it to their main feed- this is great for businesses. It’s especially great for those users with streamlined, polished Instagram feeds. You are able to post various things through Instagram stories and it won’t take away from the theme of your actual profile.
Instagram stories help to create a level of interest authentically about you and your brand. When used effectively, Instagram stories can in turn give your business a great boost!
Have you been looking for ways to use Instagram stories for your business?
These are proven ways that can work for your business.
So just how do you use Instagram stories for your business?
Create a “behind the scenes” look into your life or business. Using photos or videos to show “the day in the life of a blogger” or “fashion designer mom” gives your followers an inside peek into who you are behind the brand. This builds authentic relationships and connections between you and your followers. They want to get to know who you are. Most of my clients came to me after seeing pictures of my kids (they are pretty cute!) and me doing fun things with them. Cristin will dive more into this so be sure to tune in on Sunday!
Share content from your blog. You can easily share tidbits of a new post, sales, or new product hints to drive traffic to your blog using Instagram stories. Here is a simple way I could use Instagram stories about this article.
This is extremely simple and drives my point across. If this were a real Instagram story, I would probably include more than one point to create more interest and engage my audience. If you are a fitness coach, you may want to break down an exercise or if you are promoting a book, use a few lines from a chapter and end with the link for them to go purchase. Be sure to end with a call to action or actionable step for people to complete. Since the goal is to get followers to your site, use your URL. If your URL is extremely long, use a shortener instead to make it easier for your audience since they are unable to simply click a link.
Cross promote a Facebook Live or YouTube video. Instagram stories only allows you to create short quick videos. You can use video within this platform to share quick to the point topics. But if you are going live on Facebook or have posted a new YouTube video that explains a topic at length, you can use Instagram stories to cross promote.
Give your followers a quick teaser to make them want to attend your live event or check out your video. If you are sharing how to bake a cake from scratch, share a photo of the ingredients along with the URL to your channel or Facebook page.
Show your product or business in action. This is great for any business. If you provide a service, show video clips or photos of you providing that service. If you are a fitness coach, share a photo of you working out with a client. I am always sharing photos of myself on virtual calls with my clients. It shows that you care about what you do and the service you provide. It also allows potential clients to get a glimpse of what to expect from you. If you have products, you can share video snippets of how to use or wear your product. And don’t forget to add links to your products or your services page on your website.
These are just a few ways that you can use Instagram stories for your business. Looking to learn more about Instagram for business or even other social media strategies you can implement to drive more traffic? I’d love to have you join my free Women in Business Mentoring Session! I am going to teach you how to market your brand effectively and show you how to stand out among others! I’d love to have you join WBMS! Just click here for details!
I’m curious to know, how are you using Instagram stories?
Learn my top 5 strategies to optimize your Instagram to increase engagement, followers, and your email list!